Putting aside the fact that blogging is actually fun, it’s also a unique way for people to share their interests with others. Blogs are educational, inspirational, and have pretty much become essential for businesses nowadays. Any business hoping to grow and increase conversion rates should consider writing blogs as there are almost 5 billion people [ADD LINK] worldwide currently connected to the internet, so there’s never been a better time for businesses to include blogging in their marketing strategy.
You’re probably wondering if blogging is worth the time and effort in 2022.
And the answer is YES!
If you’re looking for more reasons to be convinced why blogging is important for your business, keep reading!
A Few Reasons Why
Blogging Journaling Is Important in 2022
First off, I’m going to stop calling it a blog before my CEO, Jaymes Payten, comes over to my desk (or flies in from Cyprus) to go all Jackie Chan on me. We call it a journal. Why? Well, according to Jaymes, here’s why he doesn’t like the word blog: “It sounds like slog, or even worse, bog. So, it’s a bog with an L shoved in it.”
Okay… journal it is 🤣
Now, I believe that the most important reason writing journals is important is because it actually gives you the opportunity to create content that is relevant to your specific target audience. Using journals as a marketing tool is a great way to push traffic back to your website, making it an important foundation for all your social media platforms. Your business might be on Instagram, Facebook, LinkedIn, or anywhere else, so create relevant visuals to post on your social sites along with the link of your journal. You need to give your followers a reason to click through to your website. Naturally, the more quality content you can provide your customers with, the more they will interact with your website and your audience will grow.
Hyperlink, hyperlink, hyperlink!
Well, it’s actually internal linking. What is an internal link? It’s basically a link that takes the user to another page on your website. For example, if you’re talking about a few services that every marketing and branding agency should offer, you could link that part to where you talk about your own services.
See what I did there?
Internal linking has its benefits, like navigating your reader to a product page, review section, or your services. Another benefit is engagement.
Linking your journal to another link inside your website is a great way to increase the amount of time a reader spends on your site. The more time they spend, the more pages they look at, the more likely they are to remember your brand and buy products. One other benefit internal linking offers is that it helps Google crawl more of your site, since Google doesn’t always crawl your entire website. The more they crawl, the more they index, and the more search traffic your site will get.
To put it simply, internal linking is important and definitely worth the effort.
Build Trust With Your Audience
When you write journals, you’re not only building trust with your readers, you’re also keeping them updated. Journals aren’t easy to maintain, so having a place for them on your website means you’re putting effort into your business.
Now, putting that aside, when a customer is interested in buying a product or selecting a service, they’ll choose the brand they find more trustworthy.
It’s only logical. If you don’t have any journals, or if their quality isn’t as expected, it’s a sign that people most probably won’t be trusting your business.
Remember, customers want to make their purchases from brands they can trust, whether it’s a product or a service.
Beyond your website, adding journals is a great way to keep your readers in the loop about any updates in your business or even in your industry. It simply gives you a chance to talk more about what you do or your products. A website can be practical and straightforward, but journals offer more flexibility and detail. This allows the reader to understand more, build trust, and see you for who you really are and what you do.
Consider your journal a direct communication channel, where you can talk about whatever you want, comment on relevant trends related to your business and industry, and allow your brand’s personality to shine through.
Remember, words well chosen make people fall in love, so make sure you provide helpful, and accurate content. You’ll see increased trust in your brand in no time!
Collecting Invaluable Data
If you notice a certain journal is receiving more interactions than others (increased traffic or shares), then you can focus your marketing efforts on that topic and produce more content focused on that particular area. Being able to see how your visitors navigate your journal can provide you with data about how they interact with your business, or let’s say, your products and/or services.
You can also ask your readers if they would like to be notified whenever you post a new journal. You’ll then have them sign up to your marketing list. That’s another benefit! You’ll be able to build a bigger list for email marketing. By adding these people to your list, not only will they be notified when you release a new journal, you can also send them any additional content you believe might be relevant to this specific visitor, hence having them go back to your website!
The Final Word
The importance of adding a journals section to your website shouldn’t be underestimated. Even though there are other tools to support your brand’s visibility, that doesn’t mean you should diminish the value of what a journal can do for your business. Whatever your needs are, journals are an essential tool for creating a steady flow of traffic on your website, growing your audience, and perhaps igniting discussions about your journals!
So in 2022, make sure journals are part of your marketing strategy.
If you’re interested in implementing a strategy for your journals, or if you’re looking to improve your current one, why not schedule a call with our fantastic marketing team? Yes, that includes me. We’ll discuss all the important metrics that need to be tracked, and how we make sure you’re building a successful strategy for your journals and business! You won’t regret it.